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The competitive advantage of a company is measured also, by the capacity of forecasting approximately, to its best, what will happen in the future of its own market. It seems to be extremely important to be able to refine the structure and company's operation. The paradigm in which one is keen to minimize the costs, maximizing the profits, finds in this area one of its utmost expressions.
On the other hand, the ability of foreseeing, therefore, simulating and consequently organizing, it's not a subject you can easily deal with. Not only for its evident and intrinsic complexity, but also for the need to manage the great mass of data that such tools produce, in an efficient way.
The forecast, in its most classical definition, contains models, statistic/expected, which, starting from what happened in company's history on sales for instance, 'predict', approximately, the attended behavior expected for the next temporal horizon. These instruments need to be built so they can follow the specific reality's characteristics to be analyzed. For example, it can be a large consuming product, have its own seasoning, be in phase-in/phase-out, and so on.
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