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CustomerCentric: from data to action.
There is an awful lot a talk about CRM, but when these initials are written in its full words, the lack of true and thorough knowledge on the subject, becomes very obvious. CRM is your Customer Relationship Management.
A Customeris something much more different than a consumer is. Management is much more than marketing. The Customer Relationship Management is a global approach towards handling a customer, who becomes an active part in the process of company's strategy definitions and in guiding the actions.
CustomerCentric is a new agency managed by Marcello Cividini, who, by creating its name, wanted to identify himself with a new management science that combines technology information with the analysis of customers' effective and hidden behaviors. Meaning people have various levels of relationship with the company, through the way they express their will from a simple request of information, to the act of purchasing, to the use of products and services, to expressing their opinion, etc.
So, the customer becomes the center of the company's decision process regarding the overall approach towards the market:from product's definitions to choosing distribution channels, communication and so forth.
Wednesday, November 21st, 2001
at 11.30 am
Via Meda 38, Milano
Customer Centric will have a press conference presenting all about its activity and will explain how to value data and how to put effectiveness into actions.
Other management companies that would want to find out about the true meaning of CRM, are welcome to attend the conference.
For organization reasons, we invite you to confirm your presence by calling 0039 02 45490393.
www.customercentric.it
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